In November 2005 the department began the Lock It or Lose It campaign, which fights the crime of larceny through education. Lock It or Lose It was started after the department saw a spike in the number of larcenies in 2005. It has now been four years and the City wants a fresh approach citing poor citizen response and drop in effectiveness of messaging.
Access has created an innovative campaign which features social media (Facebook), community awareness, promotional items (“fake” tickets and also vehicle window screen with messages and tips printed on the inside), TV, transit, outdoor and print advertising.
In addition to the BYEcycle idea, ads could be created using a missing grill with the headline BYE-B-Q, and then grow to include BYEpod, BYEfold, etc. Executions could be stretched across media as needed.
In November 2005 the department began the Lock It or Lose It campaign, which fights the crime of larceny through education. Lock It or Lose It was started after the department saw a spike in the number of larcenies in 2005. It has now been four years and the City wants a fresh approach citing poor citizen response and drop in effectiveness of messaging.
Access has created an innovative campaign which features social media (Facebook), community awareness, promotional items (“fake” tickets and also vehicle window screen with messages and tips printed on the inside), TV, transit, outdoor and print advertising.
In addition to the BYEcycle idea, ads could be created using a missing grill with the headline BYE-B-Q, and then grow to include BYEpod, BYEfold, etc. Executions could be stretched across media as needed.
