As Roanoke’s most contemporary structure, the new 81,000-square-foot Taubman Museum of Art provides an analog for the city’s evolution from industrial and manufacturing town to technology-driven city. Long before the doors opened, the Art Museum of Western Virginia needed to reinvent itself and create web, print and marketing pieces to help conduct a capital campaign for the $66 million building. Access helped with an interim logo, campaign website, newsletter and direct mail, allowing the museum to succeed in the transition and the campaign to be a success.
